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| FULL-COLOR ILLUSTRATIONS | ISOMETRIC ILLUSTRATIONS |
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| The colors of these images have a leading role in expressing of the visual impression. The tools used to create this illustrative material are determined in accordance with the achievement of the relevant final result. These could be illustrations, painted by hand or by using a computer processing – generated by raster or vector graphics. | Isometrics simulates three-dimensional (3D) environment that brings an additional freshness of already used forms of expression and allows the transmission of larger information volumes, using two extra dimensions. |
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| PICTOGRAMS | ADVERTISING PHOTOGRAPHY |
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| Тhey could be a basic part of the entire graphic idea. Pictograms are images that represent symbols and characters, united by an overall artistic and aesthetic measure, which is consistent to the general audience experience, current public practices and standards. The form is constructed by using a modular grid, which helps to combine the individualities into one aggregate graphic and stylistic unity as a system, while ensuring their recognition. The graphic image is generalized and without using any details. |
It creates a suggestion of better terms, conditions or results of using a particular product. It is recommended to work with actors or models, which earn customers‘ confidence, in order to achieve stronger and long lasting identification with a particular brand, a product or a company. |
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| PRODUCT IMAGES | 3D PRODUCT PHOTOGRAPHY |
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| Тo become a bestseller, each product, first should receive the customer’s approval, to attract his attention and to provoke a desire to be obtained. Product photography has the aim to create an idealized image of a certain object, making it shining with a bright glitter. | The application of 3D images meets the contemporary demand for more detailed visual information and could be adequately integrated into the media content. This method provides an interactive experience, easily wins the consumer confidence and creates a positive feel about the product. |