Content design should be a well-balanced combination of functionality and aesthetics. The purpose of the graphic idea is to achieve quick, accurate and clear brand recognition and maximum efficiency in conveying each specific announcement using logically structured graphic messages. This visual integrity is generated, based on the preliminary researches of the specific sphere of media design application together with the appropriately selected and implemented means and forms of expression. Media content overall vision specification approach is strictly individual. We realize, that our responsibility is to share the information in an appropriate form, so to be properly understood.