Basic principles

The ultimate result that should to be achieved – broadcasting of a certain factual information for a specific target audience by using a structurally well organized and ergonomically functional art system, consisting of clear semantic definitions.


How distinct are the characters from one another? Typefaces that are highly modular or geometric may be less legible than those with more organic and individualized forms.
How memorable is the design? How unique are its details? Does it look amazing when you see it first?
Does it comply the targets and does it satisfy customers‘ demands.


The professional media design purpose – is to display a specific visual media content, using a comprehensive unified information and communication аrt system.


To define properly media content objectives and tasks, to develop media concept and design, as well as to select the appropriate visual tools and resources, it is a must to conduct an initial research.





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